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#Personal Trainer Coach RSS Feed Personal Trainer Coach

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Sun December 25, 2011
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Sal's Book

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Testimonials

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"This book is a must read for anyone interested in improving their
Personal Training Business. It sets the standard for training programs,
time management, and methods to improve the bottom line."
Boyd Epley, National Strength and Conditioning Association (NSCA)
Founder, Director of Coaching Performance & Hall of Fame Strength Coach
"In my 30 years of covering professional sports I have never come
across a more knowledgeable and efficient personal trainer and strength
coach than Sal Marinello. He's always at the top of his game."
Kevin Kernan, New York Post

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* Sales and Marketing
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+ Workouts
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Most Popular Posts

* The Myth of Core Stability
* The Target Market for Personal Trainers
* Video: Personal Trainer's Professional Journal Review, Part 2
* Video: Personal Trainer's Professional Journal Review, Part 1
* Take An End of the Summer Hiatus

Stay Away From Training Gimmicks

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By Sal | September 28, 2011

The fitness industry seems more prone to gimmicks and gadgets than any
other. Perhaps this is because people are looking for shortcuts and
want to take an easy way out, don't want to have to make an effort. It
is our job to get our clients to avoid this way of thinking and to show
them that there are no secrets, short cuts or dodges. Read the rest of
this entry ť

Topics: Personal Trainer Coaching, Training Philosophy | No Comments ť

Are You Making Your Clients Better, or Just Making Them Tired?

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By Sal | September 6, 2011

You're serious about designing your clients' workouts and you want them
to work hard. You push and motivate your clients as hard as you can and
as hard as they can take. Your clients recognize and appreciate your
hard work and commitment (and theirs too!) and it makes you feel good,
and your clients say they push hard even on days when they don't feel
100%. Read the rest of this entry ť

Topics: Personal Trainer Coaching, Training Philosophy, Training Style
| No Comments ť

Schedule Time with Clients to Maximize Profits

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By Sal | August 10, 2011

Half hour sessions offer a more profitable option to the traditional
hour sessions for personal trainers who are looking to grow their
business and increase their training fees. The key to this strategy is
having the proper pricing structure in place.

Personal trainers frequently think in terms of hour sessions. I'm not
sure why, but my guess is that when trainers first hit the scene the
thought process was that clients needed at least an hour to get a good
workout. I know back in 1989 when I was working in Manhattan all the
clients were on hour schedules. Read the rest of this entry ť

Topics: Administration, Personal Trainer Coaching | No Comments ť

What Coaches Can Learn From Jazz Music

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By Sal | April 28, 2011

Music and sports have a lot in common, and anybody who is involved in
sports - athletes, coaches, parents, fans - can learn from events that
occur in the world of music. Read the rest of this entry ť

Topics: Personal Trainer Coaching | No Comments ť

The Bench Press Is B.S.

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By Sal | April 17, 2011

It amazes me how coaches who should know better still insist on
emphasizing the bench press in their training programs. I do understand
that the bench press can be a part of an overall program - whether for
sport preparation or general fitness - but in the year 2011 it is
incomprehensible that some coaches from a wide-range of sports still
spotlight this one-dimensional exercise. Read the rest of this entry ť

Topics: Personal Trainer Coaching, Training Philosophy, Training Style
| No Comments ť

Do You Spend Too Much Time Lifting Weights With Your Clients?

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By Sal | March 16, 2011

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How much session time do you spend having your clients lifting weights?
Are you conscious of how much lifting you do when you design your
clients' sessions? Don't let the lifting component dominate your client
training sessions. Read the rest of this entry ť

Topics: Personal Trainer Coaching, Training Philosophy, Training Style
| No Comments ť

How to Compete With Large Gym Franchises

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By Sal | March 2, 2011

Personal trainers looking to build a successful business can compete
with large, "big box" gym franchises and can gain the upper hand in the
battle for personal training clients.

Personal training client performing hang cleans Read the rest of this
entry ť

Topics: Personal Trainer Coaching, Pricing, Sales and Marketing,
Training Education, Training Philosophy, Workouts | No Comments ť

Does Caffeine Improve the Endurance Effect of Carbohydrates?

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By Sal | February 23, 2011

A systematic review of existing literature by researchers affiliated
with the Georgia Institute of Technology and Georgia State University
concludes that caffeine and carbohydrate significantly improve
endurance exercise performance when taken before and/or during
activity. The study was published in the February edition of the
International Journal of Sports Nutrition and Exercise Metabolism. Read
the rest of this entry ť

Topics: Nutrition, Personal Trainer Coaching | No Comments ť
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